Vitafoods, a company specializing in value-added frozen products, vertically integrated and with a unique global positioning, begins to operate.
Hortifrut and Alifrut have combined the frozen fruit and vegetable export businesses of both companies, establishing a business model that allows a unique global positioning to serve the main markets of the world.
This model is vertically integrated from worldwide production, distribution, marketing and commercialization with the aim of satisfying the growing demand in global markets for innovative, nutritious, healthy and more convenient value-added products.